Here is the agenda overview and discussion items for the RTBC – 2017.

Agenda

Wednesday, December 7, 2016

 

8:00 – 9:00 A.M. Breakfast / Registration

9:00 – 9:15 A.M. Welcome and Opening Remarks

9:15 – 10:00 A.M. Session I – Sports Tourism and Education

The Next Generation – How do we create training programs to work in the industry? Destination assets – creating opportunity for tourism and economic development.

  • Diane Fitzgerald | President | RPM Foundation
  • Clay Harshaw | Asst Professor – Motorsports | Winston-Salem State University
  • Rob Hunden | President | Hunden Strategic Partners

10:00 – 10:45 A.M. Session II – Fan Engagement

Personalizing the Experience. Creating partnership value – understanding the relationship between spectators, the event and venue. Analytics – the use of data and technology to drive revenue and multi-channel content.

  • William A Bader, III | Owner | Summit Motorsports Park
  • Jenn Piorkowski | Sales and Media Director | Tailgating Sports Marketing
  • Jason Rittenberry | CEO | Kentucky Venues

10:45 – 11:00 A.M. Morning Break

11:00 – 11:45 A.M. Session III – Sanction Risk Management

On and Off the Track: How can it all be assessed? Balancing the interest of different agendas. 

  • Lauri Eberhart | Attorney | Apollo Sports Law Group
  • Cameron Gray | COO | American Flat Track
  • Tiffany Hemmer | Vice President – Business Affairs and Legal Counsel | Andretti Autosport
  • Aaron Weiss | Consultant | Driven International Ltd.

11:45 – 12:30 P.M. Session IV – Sponsorship Data Analytics

Computer Vision – Assessing the value of media in a multi-platform environment.

  • Robby Greene | President | IMS Productions
  • Ryan Mosher | Executive Director | Gum Gum Sports

12:30 – 1:30 P.M. Lunch – Keynote Speaker

Open Wheel Racing: Stabilized and Growing – Defining the Future With the Next Set of Partners Sponsorship, Broadcast, Manufacturers, Tracks, Teams, and Drivers.

  • Jay Frye | President – Competition and Technology| Indy Racing League

1:30 – 2:15 P.M. Session VII – Esports

The New Frontier – Game or Sport. The basics – understanding the business. Reaching that demographic. Racing – developing talent off – the track.

  • Ken Ungar | President | Charge Sports Marketing
  • Chip Pankow | CEO | Red Bull Global Rally Cross
  • John Waraniak | Vice President | SEM

2:15 – 3:00 P.M. Session VI – Ticketing Revenue

Data – know your customer. Analytics – providing insights and creating opportunities. Staff Development – educate and provide strategy.

  • Jackson Babcock | Sales Manager | FuelTix
  • Kathy Burrows | CEO | Sold Out Seating

3:00 – 3:15 P.M. Afternoon Break

3:15 – 4:00 P.M. Session VII – Video Technology

OTT – Over The Top – driving fan engagement in the video age. Media Rights – creating value and protecting intellectual property. Technology and Infrastructure – the cost of capital.

  • Chris Graner | Founder | Riivet Video Broadcasting
  • Jim Liaw | President | Formula Drift
  • Joe Tripp | CEO | Turn 3 Media

4:00 – 4:45 P.M. Session VIII – Legal Update

E-Waivers revisited. Prepare for the worst at your venue. 

  • Tom Deery | COO | World Racing Group
  • Laurie Eberhart | Attorney | Apollo Sports Law Group
  • Jeff Ladd | President | Sports Insurance Specialists

4:45 – 5:30 P.M. Session IX – Media

Journalism – the art of story telling. Multi-form content – engagement and interaction on various platforms. Open source content – direct access for media to inform fans, readers and viewers.

  • Jonathan Green | President | Speed City Broadcasting
  • Peter Jones | Business Director | Black Book – SportsPro Media
  • Bob Pockrass | Reporter | ESPN.com
  • Ralph Sheheen | President | Turn 3 Media

5:30 PM Networking Reception