Here is the agenda overview and discussion items for the RTBC – 2018.

Agenda

Wednesday, December 5, 2018

8:00 – 9:00 A.M. Breakfast / Registration

9:00 – 9:15 A.M. Welcome and Opening Remarks

9:15 – 10:00 A.M. Session I – Event Operations

Shows vs Races – Entertainment vs Competition – What does it take to put the big event on?  Fans choice – which do they prefer?

  • Laura Cooper | Owner | Cooper Consulting
  • Tom Deery | COO | World Racing Group
  • Kendra Jacobs | Director of Marketing | Knoxville Raceway
  • Randy Lewis | World’s #1 TrackChaser

10:00 – 10:45 A.M. Session II – Sports Betting

Now Legal – What is the current status of gambling on sports ? Who will benefit ? How will racing monitor the activity?

  • Jimmie McMillian | Senior Corporate Counsel | Indianapolis Motor Speedway
  • Wes Zirkle | Attorney | Keller Macalluso LLC

10:45 – 11:00 A.M. Morning Break

11:00 – 11:45 A.M. Session III – Event Security

Protection – How to prepare for large events? What lessons can be learned from actual incidents? Working effectively with the authorities.

  • Lauri Eberhart | Attorney | Apollo Sports Law Group
  • David Froscheiser | President | Security4Sports
  • Shaun Johnson | Executive Director of Operations | Charlotte Motor Speedway
  • Jason Rittenberry | Managing Partner | MSG Strategy

11:45 – 12:30 P.M. Session IV – Future of Racing

Keeping it Relevant –  Are evolution and innovation – the keys to success? Can motorsports survive as a testing ground and marketing platform?

  • Maddie Komar | Communications Coordinator | Sunday Management
  • Ralph Sheheen | President | Turn 3 Media, LLC
  • Ken Ungar | President | Charge Sports Marketing
  • John Waraniak | Vice President | SEMA

12:30 – 1:30 P.M. Lunch – Keynote Speaker

Motorsports – A European Perspective – Government initiatives threaten the industry – What are they and how to respond.  How to diversify and expand into new sectors.

    • Chris Aylett | CEO | Motorsport Industry Association

1:30 – 2:15 P.M. Session VII – Esports

Gaming – Competition or Entertainment – How big is it ? How can we become part of the business?

  • Jim Liaw | President | Formula Drift
  • Chris Myers | Vice President of Marketing & Client Services | Charge Sports Marketing

2:15 – 3:00 P.M. Session VI – Motorsports Country Clubs

Road courses – What is the current status and future outlook?  Public or private – can both be accommodated?

  • Mark Basso | President | Autobahn Country Club
  • Brad Oleshansky | CEO | M1 Concourse
  • Jeremy Porter | CEO | Atlanta Motorsports Park

3:00 – 3:15 P.M. Afternoon Break

3:15 – 4:00 P.M. Session VII – Sports Finance

Money – How much do we need ? Being creative – finding new sources.

  • Will Hall | Managing Director | Game Point Capital
  • Dr. Lynn Lashbrook | President | Sports Management Worldwide
  • David Morton | Vice President | Fifth Third Bank – Motorsports

4:00 – 4:45 P.M. Session VIII – Media

Storylines – Getting the word out. Which audience are we trying to reach ? Platforms – which works best?

  • John Kilroy | Chief of Content | Epartrade
  • Bob Pockrass | Reporter | ESPN.com
  • Ralph Sheheen | President | Turn 3 Media

4:45 PM Networking Reception