Here is the agenda overview and discussion items for the RTBC – 2019.

Agenda

Wednesday, December 11, 2019

9:15 – 10:00 A.M. Session I – Marketing Agencies

Multi-faceted businesses – representation, negotiation, and marketing. Selecting an agency to manage and activate events. In house versus outsourcing, conflicts of interest – how to deal with them.

  • Jordan Bressler | President | TSMGI
  • Jessica Fickenscher | SVP | Speedway Motorsports
  • Richard Varner | CFO | MotoAmerica
  • Ruthie Culbertson | VP – Business Development | Experiential Events Group

10:00 – 10:45 A.M. Session II – Driver Development

Performance – on and off the track. What trends are being used by the top drivers. Developing talent – what age to start ? Technology – does it replace actual seat time.

  • Tom Deery | President | World Racing Group
  • Steve Hoinville | Managing Director | Motum Simulation
  • Jim Leo | President | PitFit Training

10:45 – 11:00 A.M. Morning Break

11:00 – 11:30 A.M. Session III – Facility Security

Safety is key. Working with public officials – how to develop a plan for the event. Cybersecurity – can wireless be trusted ? Tracks, sanctions and teams – are your systems secure?

  • Jason Dierdorff | Owner | Ascension Protective Services
  • Aaron Hmel | Director of Operations | PittRace
  • John Kindervag | Field CTO | Palo Alto Networks

11:30 – 12:30 P.M. Session IV – Racing Towards the Future – Driving Innovation through the Indy Autonomous Challenge

The future of mobility is driven by transformational and disruptive forces – from the impact of shifting demographics and consumer lifestyles to advanced technologies and new automobility solutions. Future cities will be dominated by connected, electrified and automated vehicles, Our cars will be faster, smarter and cooler – and the Racing Capital of the World will play a pivotal role in this next wave of innovation.

  • Doug Boles | President | Indianapolis Motor Speedway
  • Stefano de Ponti | CEO | Dallara USA
  • Matt Peak | Director of Mobility | Energy Systems Network
  • Rob Prucka | Professor | Clemson University – ICAR
  • Ralph Sheheen | President | Turn 3 Media
  • John Warniak | Vice President | SEMA

12:30 – 1:30 P.M. Lunch – Keynote Speaker

A Motorsports Perspective – Where have we been ? Where are we heading ? How can our industry develop talent on and off the track ? The Path to Success – what attributes does it take?

  • Lyn St. James – President | LSJ Racing

1:30 – 2:15 P.M. Session V – Track Operations

Keeping the venue ready – doing it on budget. Leveling the competition – what works. Monetizing the property – hosting non-traditional events.

  • Chris Blair | EVP / GM | World Wide Technology Raceway
  • David Hyatt | President | Iowa Speedway
  • Kurt Johnson | President | Total Venue Concepts
  • AJ Moore | General Manager | Lake Erie Speedway

2:15 – 3:00 P.M. Session VI – Ticketing and Electronic Waivers

Mobile devices – the future is here. Digital instead of print – what are the requirements ? Trends – what does it cost fans to attend the races ? How can promoters embrace the change – will there be savings?

  • Keale Blache | EVP | Ticket Socket
  • Lauri Eberhart | Attorney | Apollo Sports Law Group
  • Clay Harshaw | Asst. Professor | Winston-Salem State University

3:00 – 3:15 P.M. Afternoon Break

3:15 – 4:00 P.M. Session VII – Broadcasting and Streaming

OTT is here – how are tracks, series and media handling the shift? What are the economics of developing and utilizing a new platform? Fan engagement – how does it measure up?

  • Cristina Cordova | Executive Director of Digital | World Racing Group
  • Michael Levy | VP – Global Rights Acquisition | FloSports
  • Joe Tripp | CEO | Turn 2 Media

4:00 – 4:45 P.M. Session VIII – Media

The move to digital – are fans embracing the change ? Content is key – what is the best format to tell the story. Where to be – what platform works ?

  • Bones Bourcier | Columnist | SPEED SPORT
  • Ralph Sheheen | President | Turn 3 Media

4:45 P.M. Networking Reception