The topics for RTBC – 2022 are as follows:
Session I – New Events in Established Markets
- What are the economics of hosting races in a new location ?
- Who drives the decision making process – broadcast, marketing, spectators ?
- Which factors (financial, attendance, ratings, etc.) determine success ?
Session II – Post Shutdown – What Have We Learned
- The industry changed; will those stay permanent ?
- Rising costs, were these passed onto the customer base ?
- Shortages – tires, fuel, parts, etc. – can this be prevented in the future ?
Session III – Using Technology to Create Efficiency
- Cost – new is expensive – how to bring affordability to grassroots motorsports ?
- The ultimate goal is safety – are systems reliable ?
- Data collection and analysis – what insights can be applied to other parts of the racing business ?
Session IV – Off – Road Motorsports
- What factors (technology, media, lifestyle, etc.) are driving the growth in this segment?
- Working together – how do manufacturers and event promoters define success ?
- Keeping it safe – what educational initiatives are working ?
Session V – Reaching and Engaging New Fans
- How has marketing out-reach changed – who (sponsors, fans, drivers, etc.) affects that decision ?
- Where to connect – in person at the track or through social media?
- What benchmarks (financial, attendance, views, etc.) determine success ?
Session VI – Track Related Real Estate Development
- Rising values – are tracks in the racing, membership or real estate business ?
- Special use property – what challenges (zoning, taxes, etc.) do venues encounter ?
- What is the life cycle of drivers, members and owners ?
Session VIII – Grow Your Business with Actionable Diversity Equity & Inclusion (DE & I)
- Define D E & I – what does it mean and why does it matter ?
- How does racing incorporate D E & I ?
- What determines D E & I success (employee satisfaction, profitability, etc.) ?
Session IX – Media and Streaming
- How has streaming technology evolved – who pays the costs ?
- Benchmarks – which metrics matter to success (subscribers, profitability, etc.) ?
- Beyond the live event – what features grow fan engagement (news, documentary, betting / fantasy sports, etc.) ?