Here is the agenda overview and discussion items for RTBC – 2023:

Agenda – Panel and Speakers

Wednesday, December 6, 2023

These are the topics for RTBC – 2023:

8:00 – 9:00 A.M. Breakfast / Registration
9:00 – 9:15 A.M. Welcome and Opening Remarks
9:15 – 10:00 A.M. Session I – Digital Marketing

So many choices, where do they place the spend ? In-house content creators and external influencers, who does it best ? How do we measure – what metrics define a successful campaign ?

  • Michelle Lackey Maynor | Owner | Alaska Raceway Park
  • Bryan Robb | CEO | Digital Throttle
  • Chris Stewart | Director | GridLife


10:00 – 10:45 A.M. Session II – EV Racing

It is here, what’s the reality of electrification ? Infrastructure – how much do we spend to accommodate ? Safety – the most important factor – what do we need to know ?

  • Eric Huhn | Facility Safety Engineer | UNC Charlotte
  • Don Taylor | Director | Stand 21 Safety Foundation
  • David Vodden | President | Thunderhill Park


10:45 – 11:00 A.M. Morning Break


11:00 – 11:45 A.M. Session III – Artificial Intelligence

AI – 101 – a simple definition. Everyday use – whats the best way to incorporate for analysis and strategy ? How does motorsports use predictive technology for performance and safety ?

  • Trey Buck | COO | Lumatic
  • David Cook | CEO | Racing Prodigy
  • Jason Kennedy | President | AutoInterest Group
  • Ava Wettrick | Head of Content | Code19 Racing


11:45 – 12:30 P.M. Session IV – Future of Motorsports

Return of the street circuit – bringing the event to the fans. Construction and logistical challenges – what does it cost ? Meeting the expectations of the stakeholders – how is it done?

  • Colin Brehm | Project Manager | Smith Fence
  • Ruthie Culbertson | President | GRand Solutions LLC
  • Christian Epp | Director Americas | Tilke
  • Marty Hunt | Owner | Motorsports Logistics


12:30 – 1:30 P.M. Lunch – Keynote Speaker

  • Jason Rittenberry | COO and President | Music City Grand Prix


1:30 – 2:15 P.M. Session V – Women In Motorsports

Leveling the playing field – opportunity through community. How does WIMNA create growth thru mentorship, advocacy, and education ? Get involved, what can racing do to foster an inclusive environment?

  • Gill Campbell | Director | AERO Marketing Group
  • Beth Paretta | Co-Founder / President | WIMNA / Paretta Autosport
  • Cindy Sisson | Executive Director | WIMNA


2:15 – 3:00 P.M. Session VI – Sustainability

Being green – how does racing promote environmental awareness ? Perception vs reality – how much does it really cost ? Working with the community – engaging with industry stakeholders.

  • Rachel Dial | Director | Innventure
  • Cameron Gray | Director | American Flat Track
  • Jess Hewitt | Manager | HyperFuels


3:00 – 3:15 P.M. Afternoon Break


3:15 – 4:00 P.M. Session VII – Tourism and Hospitality

Away from the track – the big spend is on. Sports related experiences – what do consumers want ? Marketing the destination – best way to create a buzz?

  • Matt Avila | Project Manager | Hunden Strategic Partners
  • Mandi Bender | VP Operations | IMS Museum
  • Brad Scott | President | New Jersey Motorsports Park
  • Bryan Sperber | President | Michael Waltrip Brewing

4:00 – 4:45 P.M. Session VIII – Esports

Remaining relevant – challenge after growth. Identifying talent – how does sim racing fit into the driver development ladder? Competition and entertainment – technology brings it all together.

  • Clay Harshaw, Ed. D. | Assoc Prof – Motorsports | WSSU
  • Robbie Montinola | VP – Marketing | SRO Motorsports
  • Jeremy Porter | CEO | Atlanta Motorsports Park


4:45 – 5:30 P.M. Session IX – Media

The landscape evolves – flexibility is key. Streaming – do the economics work for interested stakeholders ? Telling the story – what is the best way to integrate fan created content ?

  • Bones Bourcier | Journalist | SPEED SPORT
  • Joshua Joiner | Series Manager | Hunt The Front Super Dirt Series
  • Ralph Sheheen | President | Turn 3 Media


5:30 P.M. Networking Reception